Publishing content is not open heart surgery if you millimetre to the left or to the right it isn’t going to produce significant problems. However, this is how a lot of people think of content marketing, up to the point where the need to hit that publish button. As a… …
How to Use Google Analytics to Improve Your Content Marketing Strategy
What is the first thing that comes to your mind when you hear about Google Analytics? For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can… …
How-to Generate Leads Through Content
Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy. And yes, it works for leads too! To the point where lead generation… …