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Hans van Gent

Who is Hans van Gent?

Marketing runs through the veins of Hans, who’s always trying to get the most out of life and business.

He works as Head of Digital at The Oval Office in Belgium. In his work, he’s always pushing the envelope of technology, digital media and looking for new creative ways to help them get more sales, raise awareness and build their (digital) brand.

In the past, he worked successfully on various campaigns and online platforms for some of the bigger brands of Unilever, Nestlé, Amnesty International, World Nature Fund, the European Parliament and Commission, PSA Group, ING, Ferrero, and others.

Next to his work in advertising, he mentors startup founders about customer development and applying lean startup mechanics for branding and marketing.

He’s spoken about this subject at Google Campus Madrid and is named one of the top 20 Content Marketers to follow by Small Business Trends.

He mentors and helps to organise at StartupBus (former director Europe), the Startup Foundation Experience, StartupWeekend, and online via 24sessions.

He also launched Inbound Rocket as a way for struggling businesses to generate more leads through their (WordPress) website.

Specialities: creative thinker, knowledgeable in fields ranging from marketing strategy, CRM, Customer and Business Development, inbound marketing, campaigning, growth hacking, social, (online) marketing to SEO.


Andy Crestodina“All the content Hans creates is practical, original and well-researched. If Hans wrote it, it’s worth the click.”

Andy Crestodina

Co-Founder / Strategic Director of Orbit Media

Ben Jacobson“Hans is a top-notch marketing blogger. I find his posts to be consistently compelling, well-structured, entertaining and insightful. His expertise in the inbound and growth marketing landscapes is comprehensive and always up-to-date. Definitely a talent to keep your eyes on.”

Ben Jacobson

Ben Jacobson, marketing strategy consultant. Writer for The Next Web, ClickZ, the HubSpot blog and Orbit Media.

Aaron Orendorff“If you want content that cuts through the clutter, adds value with practical takeaways, drives action, and is based on real-world research … then there are few people doing it better than Hans. Read, share, and do whatever you can to work with him.”

Aaron Orendorff

Forbes Top 25 Marketing Influencer

Published in & Featured by

How Facebook Groups Can Help You Increase Your Organic Reach

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How To Use LinkedIn To Get A Higher Return On Your Content Marketing

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How To Get Started With Social Audio For Your Business On Anchor

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Using Instagram For Your (Small) Businesses, A Complete Guide

20 JULY 2017 Instagram has the highest engagement rate for brands among all social networks. And with all the hard innovation done lately *cough* it is a fascinating platform for brands to start putting it front and central in their social media strategy. If you...
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Lead Generation Doesn’t Stop At The Conversion: Using Thank You Pages To Take Your Post Conversion To The Next Level

09 JUNE 2017 If you are thinking about optimising the conversion on your website, what is the first thing that comes to mind? Call-To-Actions, Landing Pages, page loading speed, mobile optimisation? Probably the last thing on your mind is your Thank You pages. Your...
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Connect With Me

If you’re getting in touch about media inquiries, business opportunities or partnership opportunities – see the form.

If you just want to say hello or have a specific question about something I’ve written or said – the form is probably your best bet as well!

Looking forward to hearing from ya!

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