There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or service launch. When thinking about it, what are the first things that come to your mind?
Probably something like excitement, like a moment of victory. At the same time, you might also think that they are terrifying, what if everything fails? As long as you don’t launch, in your mind at least you’re successful right?
Part of the reason why product launches always seem so terrifying is that we’ve all heard the horror stories. After all, 95% of product launches fail.
We all know that there is risk running a business, and during the launch of your product or service, those risks seem to be at an all-time high.
This blog post, show you the potential pitfalls you might run into, and how to avoid them, so you have a higher chance of releasing a successful new product to the world.