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People will always doubt. prove them wrong

Hans van Gent

Who is Hans van Gent?

Marketing runs through the veins of Hans, who’s always trying to get the most out of life and business.

He works as Head of Digital at The Oval Office in Belgium. In his work, he’s always pushing the envelope of technology, digital media and looking for new creative ways to help them get more sales, raise awareness and build their (digital) brand.

In the past, he worked successfully on various campaigns and online platforms for some of the bigger brands of Unilever, Nestlé, Amnesty International, World Nature Fund, the European Parliament and Commission, PSA Group, ING, Ferrero, and others.

Next to his work in advertising, he mentors startup founders about customer development and applying lean startup mechanics for branding and marketing.

He’s spoken about this subject at Google Campus Madrid and is named one of the top 20 Content Marketers to follow by Small Business Trends.

He mentors and helps to organise at StartupBus (former director Europe), the Startup Foundation Experience, StartupWeekend, and online via 24sessions.

He also launched Inbound Rocket as a way for struggling businesses to generate more leads through their (WordPress) website.

Specialities: creative thinker, knowledgeable in fields ranging from marketing strategy, CRM, Customer and Business Development, inbound marketing, campaigning, growth hacking, social, (online) marketing to SEO.


Andy Crestodina“All the content Hans creates is practical, original and well-researched. If Hans wrote it, it’s worth the click.”

Andy Crestodina

Co-Founder / Strategic Director of Orbit Media

Ben Jacobson“Hans is a top-notch marketing blogger. I find his posts to be consistently compelling, well-structured, entertaining and insightful. His expertise in the inbound and growth marketing landscapes is comprehensive and always up-to-date. Definitely a talent to keep your eyes on.”

Ben Jacobson

Ben Jacobson, marketing strategy consultant. Writer for The Next Web, ClickZ, the HubSpot blog and Orbit Media.

Aaron Orendorff“If you want content that cuts through the clutter, adds value with practical takeaways, drives action, and is based on real-world research … then there are few people doing it better than Hans. Read, share, and do whatever you can to work with him.”

Aaron Orendorff

Forbes Top 25 Marketing Influencer

Published in & Featured by

How Voice Will Dominate The Search Future And How To Prepare Your Online Business

30 DEC 2017 Although voice might sound like the new kid on the block, it has already been out there for some time and has been growing steadily right under our noses for the last couple of years. All the way back in October 2014, Google and Northstar Research...

7 Reasons Why Most Product Launches Fail And What To Do About It

24 NOV 2017 There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or service launch. When thinking about it, what are the first things that come to your mind? Probably something...

Not all companies are created equal

10 NOV 2017 Claire Trévien approached me for her series on the Passle blog in which she asks Content Marketing leaders 5 questions about their background, pet peeves, and strategies! Always wanted to know what my least favourite marketing or business buzzword, and...

How To Measure The Success Of Your Brand Building Campaigns

03 NOV 2017 Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail. The holy grail so for all companies should be to start generation traction. After all, traction is the best way to improve your chances of startup...

How To Create A Cold Email Campaign That Gets Results

13 OCT 2017 Have you ever tried cold-emailing the CEO of a big company? Sending the right cold email can land you your next client, employee or job. It can be one of the most effective channels of lead generation. Unlike Google Ads, or even content marketing, cold...

Connect With Me

If you’re getting in touch about media inquiries, business opportunities or partnership opportunities – see the form.

If you just want to say hello or have a specific question about something I’ve written or said – the form is probably your best bet as well!

Looking forward to hearing from ya!

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