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Hans van Gent

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About Hans

Small Business Trends Top 20 Content Marketer to Follow. Founder @inboundrocket, former director @ StartupBus & Head of Growth @ Accountable

Andy CrestodinaHans van Gent

Who I am, and why I want to help you succeed.

Marketing runs through the veins of Hans, who’s always trying to get the most out of life and business.

He works as Head of Growth at Accountable in Belgium. In his work, he’s always pushing the envelope of technology, digital media and looking for new creative ways to help get more sales, raise awareness and building their (digital) brand.

In the past, he worked successfully on various campaigns and online platforms for some of the bigger brands of Unilever, Nestlé, Amnesty International, World Nature Fund, the European Parliament and Commission, PSA Group, ING, Ferrero, and others.

Next to his work in advertising, he mentors startup founders about customer development and applying lean startup mechanics for branding and marketing.

He’s spoken about this subject at Google Campus Madrid and is named one of the top 20 Content Marketers to follow by Small Business Trends

He mentors and helps to organise at StartupBus (former director Europe), the Startup Foundation Experience, StartupWeekend, and online via 24sessions.

He also launched Inbound Rocket as a way for struggling businesses to generate more leads through their (WordPress) website.

Specialities: creative thinker, knowledgeable in fields ranging from marketing strategy, CRM, Customer and Business Development, inbound marketing, campaigning, growth hacking, social, (online) marketing to SEO.

Hans has been published in & featured by

Marketing Land
Founders Grid

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What would you do if you were me?

Would you stand up to a bully, or just let it pass? TLDR: I recently got publicly attacked for a little tool I build around two years ago. A product that I just released in the world for free, and… …

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