When content is everywhere, it pays to go deep

Hans van Gent

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About Hans

Small Business Trends Top 20 Content Marketer to Follow. Founder @inboundrocket, former director @ StartupBus & Head of Growth @ Accountable

Andy CrestodinaHans van Gent

Who I am, and why I want to help you succeed.

Marketing runs through the veins of Hans, who’s always trying to get the most out of life and business.

He works as Head of Growth at Accountable in Belgium. In his work, he’s always pushing the envelope of technology, digital media and looking for new creative ways to help get more sales, raise awareness and building their (digital) brand.

In the past, he worked successfully on various campaigns and online platforms for some of the bigger brands of Unilever, Nestlé, Amnesty International, World Nature Fund, the European Parliament and Commission, PSA Group, ING, Ferrero, and others.

Next to his work in advertising, he mentors startup founders about customer development and applying lean startup mechanics for branding and marketing.

He’s spoken about this subject at Google Campus Madrid and is named one of the top 20 Content Marketers to follow by Small Business Trends

He mentors and helps to organise at StartupBus (former director Europe), the Startup Foundation Experience, StartupWeekend, and online via 24sessions.

He also launched Inbound Rocket as a way for struggling businesses to generate more leads through their (WordPress) website.

Specialities: creative thinker, knowledgeable in fields ranging from marketing strategy, CRM, Customer and Business Development, inbound marketing, campaigning, growth hacking, social, (online) marketing to SEO.

Hans has been published in & featured by

inc
Marketing Land
Founders Grid
Clarity

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Around two weeks ago I got approached by Nicholas Scalice from Earnworthy hosting the Growth Marketing Toolbox podcast. One or two emails later and we're having a great talk about coming up with content ideas to run your content marketing… …

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What is the first thing that comes to your mind when you hear about Google Analytics? For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics… …

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In my latest article, I'm going to talk about getting new customers and the value they bring to your organisation throughout the time that they are your customers. After all, getting new customers takes a lot of work. You have… …

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