Hans van Gent
Publishing content is not open heart surgery if you millimetre to the left or to the right it isn’t going to produce significant problems. However, this is how a lot of people think of content marketing, up to the point… …
When content is everywhere, it pays to go deep
Who I am, and why I want to help you succeed.
Marketing runs through the veins of Hans, who’s always trying to get the most out of life and business.
He is the founder of User Growth, and is building the Evergreen Content Poster to help businesses get more results out of their online marketing spend. In his work, he’s always pushing the envelope of technology and digital media and looking for new creative ways to help them get more sales, raise awareness, and build their (digital) brand.
In the past, he worked successfully on various campaigns and online platforms for some of the bigger brands of Unilever, Nestlé, Amnesty International, World Nature Fund, the European Parliament and Commission, PSA Group, ING, Ferrero, and others.
Next to his work in advertising, he mentors startup founders about customer development and applying lean startup mechanics for branding and marketing.
He’s spoken about this subject at Google Campus Madrid and is named one of the top 20 Content Marketers to follow by Small Business Trends
He mentors and helps to organise at StartupBus (former director Europe), the Startup Foundation Experience, StartupWeekend, and online via 24sessions.
Specialities: creative thinker, knowledgeable in fields ranging from marketing strategy, CRM, Customer and Business Development, inbound marketing, campaigning, growth hacking, social, (online) marketing to SEO.
Hans has been published in & featured by
What others are saying
If you want content that cuts through the clutter, adds value with practical takeaways, drives action, and is based on real-world research … then there are few people doing it better than Hans. Read, share, and do whatever you can to work with him.
Aaron Orendorff
All the content Hans creates is practical, original and well-researched. If Hans wrote it, it’s worth the click.
Andy Crestodina
Hans is a top-notch marketing blogger. I find his posts to be consistently compelling, well-structured, entertaining and insightful. His expertise in the inbound and growth marketing landscapes is comprehensive and always up-to-date. Definitely a talent to keep your eyes on.
Ben Jacobson
I had the chance to be coached by Hans during my participation to a StartupWeekend in Brussels. Hans manages to point out the priorities out of lengthy debates and help you focus on the essential. When as a team we were struggling with defining our strategy, he challenged us the right way to open up the discussion and unblock the situation.
Grégoire de Hemptinne
I had the pleasure of interviewing Hans for the Growth Hacking Podcast. The information he shared defines him as one of the thought leaders in the startup world. I would highly recommend working with him. He shared with our listeners amazing information!
Laura Moreno Cabanillas
Hans is the right sparkle that will help your organisation to increase awareness and understanding around digital innovation and emerging trends. He perfectly combines a mix of good understanding into business practices and technological background into upcoming trends.
José Fernandez
Read my latest content
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