When content is everywhere, it pays to go deep

Hans van Gent

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About Hans

Small Business Trends Top 20 Content Marketer to Follow. Founder User Growth: Content Marketing, SEO, and Paid Media Agency, founder at the Evergreen Content Poster, former director @ StartupBus

Andy CrestodinaHans van Gent

Who I am, and why I want to help you succeed.

Marketing runs through the veins of Hans, who’s always trying to get the most out of life and business.

He is the founder of User Growth, and is building the Evergreen Content Poster to help businesses get more results out of their online marketing spend. In his work, he’s always pushing the envelope of technology and digital media and looking for new creative ways to help them get more sales, raise awareness, and build their (digital) brand.

In the past, he worked successfully on various campaigns and online platforms for some of the bigger brands of Unilever, Nestlé, Amnesty International, World Nature Fund, the European Parliament and Commission, PSA Group, ING, Ferrero, and others.

Next to his work in advertising, he mentors startup founders about customer development and applying lean startup mechanics for branding and marketing.

He’s spoken about this subject at Google Campus Madrid and is named one of the top 20 Content Marketers to follow by Small Business Trends

He mentors and helps to organise at StartupBus (former director Europe), the Startup Foundation Experience, StartupWeekend, and online via 24sessions.

Specialities: creative thinker, knowledgeable in fields ranging from marketing strategy, CRM, Customer and Business Development, inbound marketing, campaigning, growth hacking, social, (online) marketing to SEO.

Hans has been published in & featured by

Marketing Land
Founders Grid

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Publishing content is not open heart surgery if you millimetre to the left or to the right it isn’t going to produce significant problems. However, this is how a lot of people think of content marketing, up to the point… …

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Around two weeks ago I got approached by Nicholas Scalice from Earnworthy hosting the Growth Marketing Toolbox podcast. One or two emails later and we're having a great talk about coming up with content ideas to run your content marketing… …

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As a content marketer myself I know how much time and effort can sometimes go into creating that right piece of content. And of course, finding the right medium to publish it to get the results that are needed to… …

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What is the first thing that comes to your mind when you hear about Google Analytics? For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics… …

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