For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions.
So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention.
Your leads, your customers they need to consume your content.
Consumers are listening to more and more podcasts on the go.
Getting started with Podcasts for your business was a difficult process up until recently, you had to buy the correct equipment, set up ways for distributing your content, etc.
In this article, I show you how you can use Anchor (and podcasting) for your business.