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Increasing Conversions By Creating High Converting 404 Error Pages


SEP 2017

Did you know that the average lifespan of a webpage is around 100 days?

This means that that beautiful, interesting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.

One error page can kill all your hard work.

And what will the visitor do?

They will hit that back button in their browser faster than you can say Jack Robinson and go straight back to the search result page, trying to find a website that CAN help them with their problems.

It doesn’t have to end like that though.

In this article, I will show you how you can turn that 404 page not found page into a high converting page for your business.

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