Increasing Conversions By Creating High Converting 404 Error Pages
Did you know that the average lifespan of a webpage is around 100 days?
This means that that beautiful, interesting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.
One error page can kill all your hard work.
And what will the visitor do?
They will hit that back button in their browser faster than you can say Jack Robinson and go straight back to the search result page, trying to find a website that CAN help them with their problems.
It doesn’t have to end like that though.
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