When you’re thinking about different marketing channels to talk and engage with your ideal customers. What is the first thing that comes to mind?
Probably Facebook with its 1.65 billion active users. Maybe Instagram with it’s 800 million active users?
What about Twitter with its 330 million active users or LinkedIn that has 106 million active users.
You’re probably on there too.
But what if we would tell you there is another platform out there, it is text-based, has more users than Instagram and LinkedIn combined. And we’re pretty sure you’re not on there yet.
It’s called WhatsApp.
And even though email marketing is crucial, giving you an open rate of maybe around 30% (if you’re doing an okay job), and that 30% is already way higher than you would ever get organically on Facebook.
The average text message is getting an open rate of around 98%.
And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.