When content is everywhere, it pays to go deep
Although voice might sound like the new kid on the block, it has already been out there for some time and has been growing steadily right under our noses for the last couple of years. All the way back in October 2014, Google and Northstar Research concluded that more of… …
There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or service launch. When thinking about it, what are the first things that come to your mind? Probably something like excitement, like a… …
Claire Trévien approached me for her series on the Passle blog in which she asks Content Marketing leaders 5 questions about their background, pet peeves, and strategies! Always wanted to know what my least favourite marketing or business buzzword, and why? Or what big trends do I predict for digital advertising… …
Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail. The holy grail so for all companies should be to start generation traction. After all, traction is the best way to improve your chances of startup success. Traction is a sign… …
Have you ever tried cold-emailing the CEO of a big company? Sending the right cold email can land you your next client, employee or job. It can be one of the most effective channels of lead generation. Unlike Google Ads, or even content marketing, cold emailing allows you to narrow… …
Do you remember your very first online income? Have you always wondered about increasing your income sources? Then you have arrived at the right place! When Praveen Verma started his online business, one of those things that were right at the top of the priority chain was to increase the number of… …
The number one rule for building your online business is that you should always be building your email marketing lists AND your relationships with your list. Think about it… What other channels can you launch something and drive sales immediately? Your social media fans can be taken away because a… …
Of all the things that B2Bs are focusing on this year, it might surprise you that customer retention is the number one priority around the world. What does this mean for those of us working in the funnel? For marketers, it’s time to double down on excelling at what we… …
Email is the unsung hero of the marketing world. It is the most important marketing channel you and your organisation should focus on. Why? Well, let’s look at alternative channels like your Social Media profiles. How many followers do you have on the Facebook of your organisation? And when you… …
Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy. And yes, it works for leads too! To the point where lead generation… …